Sex and the City's daring and risqué character, Samantha Jones, took the taboo out of sex and has inspired a generation of women taking charge of their sex life. However, it’s important that we make informed choices that puts our health at the forefront. Like any pair of red soled Louboutins, when the right occasion presents itself - it's without question that we turn up the heat and strut our stuff.
Fashion Weekly operates on the premise of introducing excellence to the lives of women. To us, empowerment is much more than a fashion statement, it is an unwavering confidence and lifestyle. That’s why we are so passionate about the mission of HERO Condoms.
HERO are an Australian, socially responsible brand who aims to diminish the alarming rate of sexually transmitted diseases and the stigma associated with condoms. Their unique, gender neutral packaging along with an innovative socially conscious and strong focus on female empowerment, they are proving that being prepared is actually being sexy.
The rise of oral contraception and the morning after pill has resulted in protection being likened to a last season dress. Gone are the days of it being trendy for males to carry rubber, despite being the easiest and most reliable way of preventing sexually transmitted diseases.
Did you know that 1 in 4 people suffer from HIV in Botswana? Sadly, women are more susceptible to contracting the virus. This alarming rate confirms the need to educate and raise more awareness about the increasing rate of infections.
We currently live in a society where females are sexually liberated, and it’s resulted in a high percentage of us buying condoms. Yet, the highly erotic, male targeted packaging that dominates the market makes it off-putting to purchase protection out of fear of judgement.
HERO takes the embarrassment out of the purchase. They’ve listened to females concerns about the stigma associated with buying condoms, and they’ve delivered. They’re the only company who offer female focused packaging, which has been created off the back of surveying women and asking them what they want in a condom brand.
The NEW HERO packaging is set to be launched in Woolworths by September of this year. The pioneering brand celebrates women who are being proactive bosses of their sexual health, and the sleek, inconspicuous design makes them the perfect addition to any clutch or handbag.
What’s more, HERO Condoms demonstrates they have a humanitarian heart. Their 1 for 1 commitment promises to match every HERO condom sold. Their mission is to donate them to the developing African community of Botswana who has the second largest prevelance rate of HIV/AIDS in the world. So far, they have already donated 575,000 condoms to the region and are determined to meet their 2016 target of another 2 million.
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With the above in mind, it’s time to break down the stereotypes. Carrying condoms doesn’t mean you’re any less of a lady. With HERO condoms you will not only be taking charge of your own sexual health, but helping rid the world of HIV/AIDS at the same time – so why not make love and change the world.
This sponsored post is proudly endorsed by Fashion Weekly.