Beauty

Why the opening of QLD's Sephora is the craziest

Written by Jessica Lunan

Everything you need to know about the crazy opening of the Gold Coast’s first Sephora.

Everything you need to know about the crazy opening of the Gold Coast’s Sephora.

Queensland’s very first Sephora has officially opened their magical beauty doors at the Gold Coasts Pacific Fair today, Friday the 15th of July. We have formally crowned today as every beauty lovers Christmas.

As anyone knows, if there’s one thing us fashion women love more than style, it’s beauty. So of course the opening of the world’s largest cosmetic mega-brand has met an incredible amount of excitement and chaos.

Everything you need to know about the crazy opening of the Gold Coast’s Sephora.

At 9am there was over 700 people in que awaiting the beauty havens doors opening to the public at 12pm. One thing for sure is that makeup enthusiasts are a dedicated bunch, with 60 people beginning to que overnight at 12 am.

Not only does Sephora offer over 100 exclusive beauty brands including Tarte and Kat Von D, whose products have been on our wish lists since forever; but those waiting in line have not been bored thanks to the live DJ at the front of the store who’s been dropping beats since 8am. There’s also complimentary beauty services and special offers happening throughout the day.

Everything you need to know about the crazy opening of the Gold Coast’s Sephora.

So if you need us, you’ll know where to find us!

Be sure to stay tuned for more Sephora related news.