Why the French should be your beauty muse

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There is something about French women. They are so effortlessly chic, their je ne sais quoi as some would say. But it’s not only their fashion choices you should draw inspiration from. Here’s why you should adapt the French woman’s approach to beauty.

Don’t rinse: Many French women don’t wash their faces with tap water as it is known to dry out your skin. Instead remove your makeup with Bioderma Micellar Solution followed by a spritz of thermal water and pat dry with a tissue.

Massage is a routine not indulgence: French women take time to apply their facial creams and serums in a massaging motion, moving slowly and work upwards from your chin to temples. Continue this technique onto the body to increase blood circulation, which will leave your skin smooth. Apply the Nuxe Huile Prodigieuse Multi-Purpose Dry Oil in circular motions all over your body for a radiant glow.

Leave it as is: French women are known for their effortless looks, you won’t easily spot a French beauty with a glamorous blow-dry. Letting your hair air dry with a texturizing product will achieve this undone look.

Less is more: When it comes to makeup, French women often have a ‘done-but-not-done-up’ look. The emphasis here is on enhancing natural beauty rather than covering up imperfections. Use the Clarins Beauty Flash Balm as a base for your makeup to achieve a radiant glow, smudge a L’Oréal Paris Superliner onto your eyes and swipe on a red lip for an easy French beauty look.

Everything in moderation: We have all heard that ‘beauty comes from within’. The French hardly overindulge in their food and instead eat a balanced diet, which results in glowing, clear skin.

A wine a day (may) keep the wrinkles at bay: French women enjoy a glass of red wine on the daily – it is part of their culture. Red wine is filled with antioxidants and contains anti-inflammatory properties, great for clear skin and a glowing complexion (user discretion is advised)!

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Words: Frances van Eeden