Beauty

The Future of Skincare

In fact, it was through researching how to clear my acne that I first discovered many of these recipes. What's more, a little really does go a long way; because there are no unnecessary chemicals, just natural gorgeous-ness, the product is able to sink deeper into the skin.

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This is one of the reasons why the natural skincare market is enjoying such a boom at the moment. More and more of us are becoming aware of what we put on our skin every day. Just like the rise in popularity of organic food; in our grandmothers' time, "organic food" would simply have been called "food" because back then, there was nothing else – just food grown in the soil without the use of chemicals.

But now, "organic food" is big business, as is natural skincare. In the ten years I've been involved with natural skincare, I've seen a huge growth in the number of brands now available, and the big boys are getting involved, too. It seems every day another big cosmetics company is introducing a new product containing this natural oil, or that herbal extract. Of course, there are still chemicals in these products, but it's a start.

The toiletries and cosmetics market has come full circle. What goes around comes around. The traditional becomes the future.

Words: Sami Blackford