Sephora set to open at Pacific Fair mid July

Written by Jessica Lunan

Queensland beauty lovers rejoice! Sephora is finally gracing the sunshine state, and its magical doors are set to open on the 15th of July, 2016.

Queensland beauty lovers rejoice. Sephora is finally gracing the sunshine state, and its magical doors are set to open on the 15th of July, 2016.

The beauty haven, which will be located at the newly redeveloped Gold Coast’s Pacific Fair, will be the fourth Sephora store to grace Australia; with two being located in Sydney and one in Melbourne.

The Country Manager of Sephora Australia, Libby Amelia, stated that the beauty giant is excited to finally give Queenslanders a taste of the wonderful world of Sephora beauty.

“It is a very exciting time for Sephora Australia with the announcement of our new store. After such great success with our first three stores, there has been much anticipation and demand for Sephora from beauty lovers across the nation...There has been high-demand by Gold Coast consumers for some time and we are so excited to finally share this journey with them as the global beauty authority,” said Ms Amelia.

The self-serve nature of Sephora, and the unique, high-end products sold only by the store in Australia, including Tarte and Kat Von D, creates a premium, one of a kind experience for consumers. What’s more, the 445 square meter store will include a beauty studio for Sephora’s complementary and paid services.

“The store experience at Sephora is unrivalled. We operate a self-service model, where the customer is encouraged to play, try and explore on their own! Alternatively, beauty advisers are always available for customers seekinginformation, service and expertise,” said Ms Amelia.

The global beauty brand is just one of the deluxe stores to grace Pacific Fair after their $670 million expansion. Pacific Fair General Manager, Brett Clarke, stated that the broad range of retail stores located at Pacific Fair creates an experience like no other in Queensland.

“We are delighted to announce that Sephora will be joining the enviable range of retailers to open at Pacific Fair in 2016...We know that the introduction of a global beauty megabrand such as Sephora will generate much excitement amongst our shoppers, and we are thrilled that they have chosen Pacific Fair as the location for their first store in Queensland,” said Mr Clarke.

In celebration of the first Queensland store, the Pacific Fair Sephora will be offering 2 exclusive brands, including the Kardashian’s favourite hairdresser, Jen Atkins latest haircare products, Oaui, and perfume brand, Commodity Goods.

We can’t contain our excitement over this news! From July 15th you’ll know where to find us.


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