Beauty

Priceline Pharmacy to bring Whitney Port to Australia

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The gorgeous fashion designer and reality-TV star Whitney Port is coming to Australia! Expected to touch down later this month, Priceline Pharmacy will fly her in to celebrate the launch of the Spring/Summer 2015 beauty trends as part of the brand's Festival of Beauty.

In a unique collaboration, Whitney has co-developed the trends with Priceline Pharmacy Makeup Director Rae Morris, marrying Whitney’s international design flare with Rae’s expert makeup knowledge capturing the essence of what will be hot in beauty for this coming Spring/Summer season. The trends will be unveiled as a series of stunning looks at a major runway event at Sydney’s Doltone House on 26 August.

“I’m so honoured to be the ambassador for Priceline Pharmacy’s Festival of Beauty! As a designer, I appreciate beauty and fashion so this project embodies who I am as a person. Having the opportunity to work with Rae was so much fun and I’m really thrilled to be able to come to Australia to launch these exciting looks for the coming season,” said Whitney.

Talking about the inspiration behind the trends, Whitney said, “When Rae and I got together to work on these trends we were really inspired by how there are so many classic beauty looks that have defined moments in time – we decided to take the looks that everyone was already familiar with – and add a fresh twist, so that they felt modern and new.”

“On my last visit to Australia, I visited Priceline and now I know why it’s called a ‘playground’. It has all the familiar, global brands I know and use, and I was introduced to some fabulous Australian and New Zealand brands too,” said Whitney.

Whitney’s official duties will include helping launch Priceline Pharmacy’s Festival of Beauty campaign this month.

Newly announced, fellow Priceline Pharmacy ambassador Samantha Harris will also be attending the Festival of Beauty event next month, modelling one of the beauty trends.

The Festival of Beauty campaign is “a celebration of all things beauty.” For Priceline Pharmacy, unveiling the trends created in partnership with Whitney and Rae reinforces the retailer as the beauty authority and as a priority destination for Australian beauty lovers.