Mineral makeup isn't new. Just like anything when consumer knowledge increases, so does the demand. Women and men are becoming more skeptical in relation to the high use of chemicals that are found in our daily war paint. And in return, they are looking for safer solutions.
One of Australia's top makeup artists, Kylie Eustace has created a makeup line, Mineral Goddess to transparently fill the gap in the beauty industry.
"I've always had allergies and extremely sensitive skin. I know what it's like trying to find products that are calming and soothing on an already traumatised area," said Founder Kylie Eustace.
"This is why I pride myself in using only the highest quality, natural-mineral and organic ingredients in our Mineral Goddess range."
As a professional makeup artist, Kylie is often on location doing makeup for high-end fashion photoshoots. At any given time, she could be on set in the middle of nowhere facing a makeup artist's worst nightmare; a model, having an unplanned reaction to the products that are being used. But thankfully with Mineral Goddess, this isn't something she needs to fret over.
"The nature of the product range is completely non-irritating. It can be relied on to deliver flawless long lasting results without any unwanted reactions. It's the type of makeup that can be worn from everyday to the runway and even underwater!"
Typically the use of makeup is to enhance our natural beauty. But often we are told not to wear so much or to go 'bare-face' for a day! That can be daunting to some particularly when makeup is part of a religious daily routine.
But now, you don't need to feel overwhelmed by the need to let your skin breathe. According to Kylie, it's so close to being a second skin that it really is barely-there.
"The [Mineral Goddess] range can be worn while exercising. It's non-clogging, allowing your skin to breathe. It's also an anti-inflammatory, has healing properties and is perfect for sensitive or acne prone skin while also being safe to use even after cosmetic procedures."
The downside is that not all claimed mineral makeup ranges offer the same honest intensely pigmented and highly concentrated formula.
"If your skin is sensitive and or irritated you may be using a product marketed as mineral makeup but one that is also full of irritating chemicals and cheap fillers that the skin tends to react too," she said.
"Just as all cakes are not created equally nor is every mineral makeup brand created evenly. Recipes and ingredients vary greatly. Often it is what isn't in the mix that is most important."
To find out more information about Kylie Eustace or to shop the Mineral Goddess Range visit www.kylies.com.au.
Mineral Goddess Facts
- Contains no perfumes, Bismuth Oxychloride, Parabens, Sulphates or Nano Particles.
- Is 100% talc free.
- Is Lanolin, Beeswax and Carmine free.
- Is 100% vegan and cruelty free.
- Is Gluten free.
- Kylie's Professional makeup is Australian made and owned.
Today's beauty article is proudly sponsored by Kylie's Professional and endorsed by Fashion Weekly. Thank-you for supporting the sponsors who make Fashion Weekly possible.