There is no doubt that YouTube is huge right now. Lauren Curtis is Australia’s top beauty YouTuber, more on that here. Now, Curtis’ YouTube career has her appearing on the biggest digital platform in the Southern Hemisphere.
Like many other vloggers, Curtis started her YouTube channel as a hobby, which soon turned into a full-blown career – one at which she has excelled! Therefore it makes sense for Lauren to front a major YouTube campaign.
The campaign has seen Lauren Curtis appear on larger than life billboards, digital platforms and print publications across Australia, alongside the slogan ‘Make Up Your Own Rules’. The digital platforms host a short clip where Curtis encourages confidence and self-esteem in viewers, and inspires them to ‘accept every version of themselves’.
Curtis has stated that she is thrilled to be working with the company that helped her grow her beauty hobby into a worldwide digital business.
As part of the collaboration, Curtis will appear at YouTube FanFest on September 11. The festival, held at Qantas Credit Union Arena, will give popular YouTube stars with celebrity-like status the opportunity to meet face-to-face with their fans.
Words Francess Van Eeden