Lanolips creator Kirsten Carriol talks global launch

Lanolips creator Kirsten Carriol

Iconic beauty brand Lanolips has launched onto online shopping mecca Net-A-Porter; finally you can add a multi-purpose balm into your shopping basket alongside your Mui Mui and Lanvin! 

To celebrate this news, we chatted with creator Kirsten Carriol to find out how she took Lanolips from a capsule collection to an internationally renowned beauty brand.

What inspired you to begin this journey and start your own lip-care line?

KC: I spent a lot of time on my grandparents' sheep farm as a child, so I always knew lanolin was the best moisturiser. I was fighting chapped lips on an international flight when I remembered the feel of lanolin, and the idea for Lanolips was born.

What do you love most about having your own Award Winning line that is highly coveted by International celebrities?

KC: I won’t lie, it is a massive thrill to know something I created is in the handbag of Drew Barrymore, Rosie Huntington-Whiteley and Sienna Miller!

But I take after my mother, and have a deep desire just to be ‘useful’, and to make something that is useful to others - including celebrities - is really the most satisfying.

Being a consumer come creator, what is it like to be able to devise a product that meets the needs that previously, the market hasn't?

KC: It's magic; I feel so lucky that people have embraced the brand! The path was clear after my lightbulb moment ... the week before Lanolips first launched I decided if it failed I would be ‘okay’ with that, as I produced exactly what I set out to create. And I also love that I gave my grandparents something to boast about with their friends.

What sets Lanolips apart?

KC: Our high concentration of lanolin [combined with] incredibly high quality natural formulas [sets Lanolips apart]. Along with our honesty and transparency.

Lanolips 101 Ointment new packaging

Lanolips has recently launched an iconic new look! Where did you get the inspiration for your new packaging?

KC: I wanted it to look like it has been around forever without looking old fashioned; [therefore] iconic.

The colours [are] appealing but natural and non-clinical, like they had been sitting in the sun all day and had faded right out. Our new blue is inspired by hard working faded blue denim jeans, like farmers may wear.

What is your top beauty tip?

KC: Use lip balm and smile.

What is your favourite use for the Lanolips 101 Ointment Multipurpose Superbalm?

KC: My 3 steps before bed every night; [apply] lots on the lips, little on the cuticles, then dab the rest around the eyes.

What is your ultimate beauty essential that you carry in your handbag at all times?

KC: Lanolips 101 Ointment and a nail file.

What can we look forward to from Lanolips?

KC: More multitasking lanolin skincare, there is a full top to toe offering to come!

Words: Frances van Eeden