Since launching her site last year, Loretta is now leading the way to educate women about the potentially toxic materials that are in everyday products.
"Consumers are definitely more aware and concerned over the toxicity of some of these products, particularly those that contain petrochemicals and synthetic fragrances and preservatives. Toxic might be cheaper for the manufacturer but it is definitely not better for the end customer," says Loretta.
Loretta readily admits that switching to an all-natural beauty routine can be daunting but she suggests small changes are a great starting point.
Conscious Cosmetics has a diverse range of natural and safe products available. Shop today at www.consciouscosmetics.com.au.