A day in the life of Adore Beauty CEO Kate Morris

No two days are the same.


Kate Morris is the founder, CEO, and all round powerhouse of leading Australian online beauty boutique, Adore Beauty. After noticing that many women were intimidated to step thier manicured toes into department stores, Morris decided to create an online site in 1999 dedicated to all things beauty. Operating from her humble garage, Adore Beauty became Australia’s first online beauty boutique. Now with a mulitude of awards, thousands of customers and stocking over 160 renowned brands and 12,000 products, it’s safe to say Adore Beauty is truly on its way to world domination.

We caught up with Morris to talk her secrets of multitasking, what’s in store for Adore Beauty and a glimpse into the typical day of the mother and successful business babe.

How do you create space to allow wonderful opportunities to come into your life?

KM: I try and say “yes” as much as I can, particularly to things that scare me. I also try and make sure I allocate time to meeting new people and taking the time to listen to others’ stories. Challenges always lead to good things.

If you had to list only one thing, what is your secret to success?

KM: Tenacity. Once I set myself to achieving a particular thing, no amount of rejection and setback can stop me.

You’re a multi-tasking wonder, how do you keep it together and manage stress when it feels like there just aren’t enough hours in the day?

KM: Sometimes I find it’s best not to think about it. If you think about the enormity of the tasks ahead of you, it can be overwhelming. I just keep putting one foot in front of the other. Dory’s advice from Finding Nemo is pretty helpful: “Just keep swimming, just keep swimming...”

What is the first thing you do when you wake up in the morning, and the last thing you do before bed every day?

KM: Check my phone. It’s a really bad habit and I need to stop doing it.

What big plans do you have for Adore Beauty in the near future?

KM: I’m massively excited about some of the new brands we will be bringing on board this year, but I can’t tell you about them yet! Aside from that: world domination, obviously.

A Day In The Life of Kate Morris


7am: Alarm off, feed and change the baby (Esther, 10 months), drag Anna (6yrs) out of bed and make her breakfast. After breakfast, pack lunchboxes, and try and get Anna ready for school.

8am: Have the world’s quickest shower and throw on some clothes and makeup ready for work.

8.30am: Our amazing nanny arrives to look after Esther. Leave the house to do the school run.

9am: Get to work, check emails and to-do lists, try and prioritise my day so that I can get some important things (not just urgent things) done.

9.30am – 5pm: Each workday is different but usually will include some internal meetings, as well as getting out and about with lunch or coffee meetings.

5.30pm: Get home, wrangle the kids through bathtime and into PJs.

6.45pm: Read “Where Is The Green Sheep?” for the 300th time to Esther before putting her to bed.

7pm: Have dinner with partner and daughter.

7.45pm: Read books with Anna and kiss her goodnight.

8pm: Little bit of work, maybe just sending a few emails or doing some reading. I’m about to do the AICD Company Directors course and have a massive stack of pre-reading to do!

9.30pm: Watch a bit of mindless TV to rinse the work out of my brain. Loving “Billions” at the moment.

10pm: Bed.

To overhaul your skincare and beauty regime head to Adore Beauty now!