Guest Post & Advertising Submission Guidelines

Thank you for your interest in publishing with Fashion Weekly.

We welcome guest articles, sponsored content, brand features and other promotional submissions relevant to our Australian fashion, beauty and lifestyle audience.

These guidelines explain how to prepare your content, what information to provide and how our editorial review and publication process works.

All submissions are subject to editorial approval.

1. Topics We Accept

Fashion Weekly publishes content covering fashion, beauty, lifestyle and related subjects that are relevant and useful to our readers.

Suitable topics may include:

Fashion trends, styling advice and wardrobe inspiration.
Australian and international fashion designers and brands.
Beauty, skincare, makeup, haircare and wellness.
Jewellery, accessories and personal style.
Lifestyle, travel, home, events and entertainment.
Relationships, personal development and contemporary living.
Shopping guides, gift ideas and relevant product features.
Other topics that complement Fashion Weekly's editorial categories.

Articles should be written for readers rather than solely for search engines.

We generally do not accept unrelated content, misleading promotional claims, excessive keyword optimisation or articles promoting unsuitable or unlawful products and services.

2. Article Requirements

Recommended Word Count

We generally recommend articles between 600 and 1,500 words.

Shorter or longer articles may be considered where the subject and editorial quality justify the length.

Writing and Formatting

Please ensure your article:

Has a clear, engaging and relevant headline.
Includes an informative introduction and well-structured paragraphs.
Uses descriptive subheadings where appropriate.
Provides genuine value to readers.
Is original or appropriately licensed for publication.
Has been checked for spelling, grammar and factual accuracy.
Does not contain excessive promotional language or keyword stuffing.
Includes sources for important factual, medical or other specialist claims where appropriate.

AI-Assisted Articles

AI-assisted content may be submitted, provided it has been carefully reviewed and edited for accuracy, originality, readability and relevance.

Fashion Weekly may decline articles that are repetitive, generic, misleading, inaccurate or substantially unoriginal.

Previously Published Content

Please disclose whether your article has previously appeared on another website or publication.

We generally prefer original content and may decline duplicate or substantially republished articles.

3. Links and Anchor Text

Relevant links may be included in guest posts and sponsored articles, subject to editorial review and the inclusions of the selected advertising package.

When submitting links, please provide:

The full destination URL.
Your preferred anchor text, if applicable.
Any relevant context explaining how the link supports the article.

Links must fit naturally within the content and direct readers to relevant, appropriate websites.

Fashion Weekly may edit anchor text, decline unsuitable destinations or remove excessive or irrelevant links.

Link Attributes

Links included as part of paid guest posts, sponsored articles or other promotional arrangements are qualified using rel="sponsored" or rel="nofollow" in accordance with search engine guidelines.

Independent editorial links unrelated to a paid arrangement may use standard followed links at Fashion Weekly's discretion.

We do not guarantee do-follow links, search engine rankings or SEO outcomes for paid placements.

4. Images and Supporting Materials

Images help make articles more engaging and suitable for Fashion Weekly's editorial presentation.

Featured Image

Where possible, please provide a high-quality landscape image suitable for use as the article's featured image.

Our preferred featured image dimensions are 1200 × 800 pixels.

Additional Images

Additional images may be supplied where they add value to the article, such as product photographs, fashion imagery, styling examples or relevant supporting visuals.

Please ensure that:

Images are clear, high quality and relevant to the article.
Files are supplied in JPG, PNG or another approved format.
You have permission to use and provide the images for publication.
Required photographer, brand or copyright credits are included.
Images do not contain unauthorised watermarks or third-party branding.

Fashion Weekly may crop, resize, optimise or decline images to suit website presentation and performance requirements.

If you cannot provide suitable images, please indicate this in your submission. We can discuss available options.

5. How to Submit Your Content

Please use our advertiser submission process to send your article or proposal for editorial review.

Information to Provide

Your name and contact email address.
Company or agency name, where applicable.
The advertising or content placement type requested.
Your proposed article title or topic.
A link to the completed article or supporting content brief.
The destination URL and preferred anchor text, where applicable.
Any relevant images, supporting information or special instructions.

Google Docs and Google Drive

We accept Google Docs and Google Drive links for article submissions.

Please ensure the document is accessible to our editorial team without requiring additional access requests.

Where possible, set document sharing to allow viewing by anyone with the link. Do not grant public editing access.

Articles Written by Fashion Weekly

If you have selected a package where Fashion Weekly prepares the article, please submit a clear content brief rather than a completed article.

Include your preferred topic, business information, key messages and any relevant supporting resources.

Article preparation and revision inclusions depend on the purchased package.

Ready to submit? Visit our Advertiser Information and Submission Portal to begin.

6. Editorial Review

All content submitted to Fashion Weekly is reviewed for relevance, quality, originality, link suitability and compliance with our editorial and advertising standards.

Following review, we may:

Approve your article for publication.
Request minor changes or additional information.
Suggest adjustments to the article or its links.
Decline content that does not meet our requirements.

Submitting an article does not guarantee acceptance or publication.

Fashion Weekly retains final editorial control over the content published on its website.

7. Approval, Payment and Publication

New Advertisers

We recommend that new advertisers submit their proposed content for approval before placing an order.

Once approved, you will be directed to the appropriate advertising product to complete registration and payment.

Existing Advertisers

Existing registered advertisers may continue to purchase advertising products through the Fashion Weekly Advertiser Dashboard.

All submitted content remains subject to editorial approval, even where payment has already been made.

Publication Timeframes

Once your content has been approved and payment confirmed, articles are typically published by the end of the next Australian business day, subject to editorial scheduling and operational availability.

Publication dates are not guaranteed unless expressly agreed in writing.

8. After Publication

Once published, your article will be available on Fashion Weekly at its assigned article URL.

Published articles are intended to remain live indefinitely, subject to our Advertising Terms and Conditions.

Approved paid promotional links are generally maintained for at least 12 months from publication, subject to legal, editorial, security and policy-related exceptions.

Fashion Weekly generally makes published articles accessible to search engines and may submit them for indexing.

However, Google and other search engines independently determine whether and when an article is indexed. Search engine indexing and rankings cannot be guaranteed.

9. Frequently Asked Questions

How many links can I include?

Link inclusions depend on the selected advertising package and editorial suitability. Please provide your proposed links for review.

Can I submit an article on behalf of my client?

Yes. We regularly work with agencies, public relations professionals, content marketers and businesses submitting content on behalf of clients.

Can I submit more than one article?

Yes. Each article is assessed individually and requires its own submission and applicable placement order.

Can I request a particular publication date?

You may request a preferred publication date, but scheduling is subject to editorial approval and availability.

Can I change my article after publication?

Reasonable correction requests may be considered. Substantial changes, replacement content or additional services may require a separate agreement or fee.