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New Brisbane fashion label, inBLACK. has just launched in-time for the party season and all eyes are on their stylish collection of black dresses.

New Brisbane fashion label, inBLACK. has just launched in-time for the party season and all eyes are on their stylish collection of black dresses.

It’s no secret that we're obsessed with a classic little black (LBD) dress. It tends to be our uniform and saviour. Our editors never have enough LBDs and we’re always on the hunt for a fresh take on the classic. Often, we’ll update our dark wardrobes with an interstate shopping spree but recently, we heard about a new local fashion label that is making LBD dreams come true!

Two Brisbane babes, Aimee and Jess, have joined forces to create the ultimate label of black dresses. Introducing inBLACK., the result of both prowesses combining their experience and set of skills making for the perfect design duo. As former QUT graduates, they have launched a boutique collection of fun, flirty and fabulous favourites that will have you swooning with delight. Their comfortable silhouettes, playful prints all with a love for black ooze, sophistication and style.

New Brisbane fashion label, inBLACK. has just launched in-time for the party season and all eyes are on their stylish collection of black dresses.
inBLACK. Designers: Aimee and Jess

inBLACK. was born out of the desire to finally answer the everlasting question of, “does it come in black?” Now, women nationwide can shop from this new online destination and solve their closet woes with a collection of gorgeous staples.

From asymmetrical hemline maxi numbers to breezy loose fitted updates in black or custom geometric prints, these wear-me-now pieces have been reimagined for the modern woman. Think of inBLACK.’s dresses as your “black canvases (blank canvases – get it?).” Yes, these uncomplicated gems will get you through the manic party season and beyond because unquestionably, black is the new black.

Their contemporary design offering is ageless, timeless, flattering and fuss-free. Simply put, each dress is an elevated wardrobe essential. You can be as creative or minimal as you wish. What’s more, you’ll be climate and trend ready within moments, simply add or takeaway.

New Brisbane fashion label, inBLACK. has just launched in-time for the party season and all eyes are on their stylish collection of black dresses.

We’re obsessed with the ‘Take a Risk Dress in Black’ a style that will empower you, no matter the occasion. If you need to impress in the boardroom, simply add a tote, pumps and sweep your hair up in a classic chignon. Or if you’re ready to embrace some after-dark glamour on date night, swipe on a red lip and strappy stilettos and strut out the door. This little number will take you from dawn to dusk just by changing up your accessories. The bell sleeves add interest, it has pockets - so you can look effortlessly cool and the high-low hem line adds a hint of sex appeal.

Another favourite is the ‘Show Stopper Dress in Gem’. Its geometric pattern in white and pink sits against black. If you’re like us and have an unapologetic black wardrobe, then you’ll understand that this barely-there colour palette is perfect for someone who likes to keep their hues aesthetically darker.

inBLACK. has plunged into the market with a foolproof collection that proves less is more – fun, that is! Their dresses will be your go-to when you don’t know what to throw on or have only five minutes to impress. Slip on and go. You’ll never be left with nothing to wear, ever again.

To start you shopping spree visit inblackthelabel.com and follow them on Facebook and Instagram.


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