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Australia’s premium made to measure menswear company set to launch something extra special this spring race season.

Australia’s premium made to measure menswear company set to launch something extra special this spring race season.

September 7th 2017, marks the launch of premium custom suit company, George & King’s Spring Race Carnival campaign. Inspired by the bygone era, the class and the sentiment of dressing for the races. George & King is the only place to purchase your one of a kind suit this race season.

The timeless tradition

George & King take on the challenge of launching 30 daily style and tailoring tips to mark the countdown to the final date at which one can order a masterfully crafted unique suit for the Melbourne Cup; the most celebrated race during the Spring Race Carnival calendar. A race that ‘Stops the Nation’.

Australia’s premium made to measure menswear company set to launch something extra special this spring race season.

Each week new promotions will be announced via all social media channels and clients will only have one week to redeem. Sartorial experts will be on hand in each showroom to ensure all clients are dressed to impress. A guide in the art of tailoring and individuality, to ensure a stand out ensemble that is sure to pick up a prize.

The AAMI Victoria Derby Day campaign launches one month before the day. A specially curated photoshoot, focusses on four very different monochrome looks, all set to inspire and set the tone for male dressing this year; styled with Bared shoes latest collection to complete the look.

Australia’s premium made to measure menswear company set to launch something extra special this spring race season.

Advice on how to win the title of best dressed male from renowned Men’s Style bloggers and influencers will be published daily. The theme: how to curate a look that appears effortless.

Design your own suit, be an individual. A suit that fits, one that ensues personality and flair. Made to Measure ensures the suit has the perfect fit, the style concierge team ensures it is one of a kind. With a George & King this Spring Race Carnival, you are sure to be on to a winner.


Words: Hannah Croly

Images: courtesy of Ekka | Indephal provided the accessories | Styling by Hannah Croly

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