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Irene Falcone from Nourished Life talks blogging and business.

Irene Falcone from Nourished Life talks blogging and business.

Ever wondered how a blogging could turn into a successful business? We spoke with entrepreneur Irene Falcone from Nourished Life who shared her insight on turning passion into a profitable reality.


When you first created Nourished Life, did you realise it was going to be this successful?

IF: Nourished Life actually began as a blog which I started after switching to natural beauty products all those years ago. I was sharing my latest discoveries and discussing information I had found, then I started selling some lip balms and it has just grown and grown ever since. I don’t think I ever would have thought that it would turn into something so much more.

What confirmed that your business model was going to be something people wanted or needed?

IF: I knew from personal experience that greenwashing was a problem within the beauty industry and needed to be addressed. As a mum, I just wanted to find natural products that were safe for me and my children but it proved difficult when I realised that there wasn’t really an online store which stocked entirely natural and organic products, or had all of the products we needed in the one place. I have always maintained a strict ingredients policy, which I believe has set us apart.

Irene Falcone from Nourished Life talks blogging and business.

How does having the right team of employees contribute to the make or break of Nourished Life?

IF: Every person who has joined my team has done so because they love the business and what it stands for, so it makes a huge difference to have a team who is absolutely committed to our values. Most of my team are mums, and I have always said that if you want something done, give it to a busy mum who has no time to spare!

How did you ensure that your company's voice was being heard amongst all the saturated noise within the industry?

IF: A vital element of the business is actually our blog. Because Nourished Life originally started as my personal blog and grew into a business, the blog has always remained an important way for me to communicate with my customers about health topics, healthy living tips and my favourite beauty products, and maintain an honest, open channel for discussion.

Irene Falcone from Nourished Life talks blogging and business.

How stressful was it to turn your company into something that you actually profited from?

IF: As a small business, it has been a process of slowly building the brand and growing our team, which has required a lot of patience and hard work! In the beginning it was just me and my laptop and I packed every order myself, so I was over the moon when I was finally in a position to be able to start hiring a team to help me grow and develop the business even further.

How important is it to understand the online market and trends?

IF: I have never really been one to follow passing trends or fads, I’m more interested in the products that can help make all of our daily lives better and help support our health and our planet. That said, I do still get excited about the latest makeup and beauty trends and what’s new on the market, but ultimately it’s about focusing on finding the best products for our everyday needs.

What's the most vital piece of business advice you've ever received?

Building a small business is not easy - it takes a lot of time and effort to create something unique. You need to be willing and ready to put in the hard yards and you can only do that if you’re truly committed to your ideas.


Irene Falcone from Nourished Life presented at the 2017 Online Retailer Conference & Expo hosted on 26-27 July 2017 at the ICC Sydney.

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