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Our influencer series highlights the movers and shakers who are breaking the rules and writing their own journey - their way. They’re doing wonderful things, making a difference and getting noticed.


Cartia Mallan is the Australian social media star who is truly taking the world by storm. Covering all things fashion, lifestyle and beauty and with over 300 thousand Instagram followers and YouTube followers, she sure knows how to make an impact.

We caught up with Cartia to talk beauty pet peeves, dealing with social media hate and being a judge for the Princess Polly X Benefit #doubletroubletour!

Congrats on being one of the judges for the Benefit X Princess Polly #doubletroubletour! Can you tell us a little bit about your role?

It’s all super exciting! Pretty much Sammy (Robinson) and I will be heading to Brisbane to be the judges for Princess Polly and Benefit to find the new faces of the #doubletroubletour.

Thousands of girls will be flocking to the pink double decker bus to partake on the day. What are you most excited about?

I am obviously so excited to meet all of the girls, but also cannot wait to see all of the girls personal unique clothing styles! I will take any chance I can get for some new fashion inspiration.


Princess Polly are known for their on-point pieces. What is one fashion trend you can’t wait to experiment with this winter?

I am such a sucker for turtle necks! So I’m really excited to experiment playing with some big oversized coats and jackets to accompany them.

If you were to enter the #doubletroubletour competition, what would you do to stand out amongst the crowd?

I would just wear an outfit that most expressed my own personal style. I would totally just go wild with my jewellery and colours! I would also just be super confident and positive. Nothing can beat a good attitude.


A post shared by Cartia Mallan (@cartiamallan) on

Can you tell us about the moment you decided to follow your passion and create a YouTube Channel?

I got to a point where all I could think about was creating content and experimenting with editing and different videos etc. so it was really my friends that encouraged me to take the big step to make it my full-time gig. They helped me find the confidence to really follow my passion and take the risk to just run with it. Hands down the best decision I’ve ever made.

Benefit is renowned for their incredible brow products and beauty solutions. What is your top tip for enviable brows?

Don’t overpluck them! Let them grow out and be wild and free. For styling I also think less is more. Make sure you match your brow pencil colour to your brows correctly.


What is your biggest beauty pet peeve?

When my mascara transfer onto my lid and ruins all of my eyeshadow.

How do you handle social media hate or negativity?

If I ever see hate or negative comments I just try not to let it get to me. There is no point letting the opinions of others taint the person you truly know you are. All you can really do is send love to the person hating on you because most of the time it stems out of issues they may be having themselves.



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