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Take a glimpse into the busy and fascinating life that Brisbane designer, Emma Puttick from Naudic, leads as she prepares for Mercedes-Benz Fashion Festival Brisbane.

Take a glimpse into the busy and fascinating life that Brisbane designer, Emma Puttick from Naudic, leads as she prepares for Mercedes-Benz Fashion Festival Brisbane.

With less than 1 week until Mercedes-Benz Fashion Festival Brisbane, we caught up with designer Emma Puttick from Naudic who takes us through her day - from a bright morning start at 5:15am all the way through to lights out at 10pm.

But first, we have a few questions around her new collection that will be strutting down the runway at the Fashion Festival.


Can you tell us about the inspiration behind your new collection?

EP: The Summer collection inspiration was about slowing down and soaking up life's simple pleasures. Our lives should be a work of art, so we wanted to translate this into bold, art-style prints and hand embroidery schifflis, mixed in with funky patchwork prints to allow our customers to express their true selves. The range carries that carefree, beach holiday feeling right through the warmer months. This collection serves up lots of colour and the low-maintenance styles that Naudic fans love for the festive party season, as well as on their seaside getaways and simply beating the heat at home. We're all about helping our fans get through a long summer in style.

Why are you excited to be showcasing your designs at Mercedes-Benz Fashion Festival Brisbane?

EP: It was a wonderful surprise to be accepted to showcase Naudic at Mercedes-Benz Fashion Festival Brisbane. It will be our first runway show! We have so many lovely stockists who have supported the Naudic brand over the past 10 years, so it really is a delight to be able to invite them along as my guests and say thank you for the support, and also have some fun and celebrate the work we do together.

[RELATED: Inside scoop on MBFF Brisbane with Lindsay Bennett]

What's your most favourite thing about being a fashion designer?

EP: My favourite part about designing is the constant change. Trends change, women's needs change, the fabrics, trims and embroidery techniques change. We can create pieces that constantly evolve. Fashion is just full of surprises. Plus, I love travel so this has been an extra bonus. My frequent trips to India are equal parts business and pleasure. I love my clients, and [I love] talking and listening to feedback, working to improve on our last collection and to be the best at what we do.

Take a glimpse into the busy and fascinating life that Brisbane designer, Emma Puttick from Naudic, leads as she prepares for Mercedes-Benz Fashion Festival Brisbane.


Timeline: A Day In The Life Of Emma Puttick from Naudic

5.15am: Alarm is set and my exercise buddy is picking me up in 15 mins. Quickly get up and have a coffee to get in the mood for training. We train 6 days per week and this is the perfect way to start the day. Sometimes we have breakfast together, which is an extra bonus to see my friends when I'm in town.

7am: Get the family moving! Gently push two teenagers who like to sleep in, juggle making breakfasts, checking emails, talking to the family about plans for the day. Have a quick meeting with my husband, who is also my business partner, before we all head out the door.

8.30am: If I'm in Brisbane, this is when I would arrive at the office. Otherwise we'd be boarding a plane or sitting at an airport. We travel every month, sometimes every second week, so the daily routine can change a lot.

9am: Answer emails, call clients to make appointments or find out how the collection is retailing.

10am: Start client showings of the current collection, either at one of our showrooms around Australia or at a trade show. We produce three collections per year so there is always something new being delivered.​

12pm: Grab a quick bite to eat, or go for a walk for some fresh air to grab a coffee and have a quick chat at the local coffee shop. Reload.

1pm: Catch up with the team. Check on deliveries, any issues which need my help and​ make a plan for the next drop. We deliver a new look to market every month, so it needs a tight coordination. My husband handles and manages most of this now, he is Swedish so he likes the systems!

Take a glimpse into the busy and fascinating life that Brisbane designer, Emma Puttick from Naudic, leads as she prepares for Mercedes-Benz Fashion Festival Brisbane.

3pm: Planning and review of the Naudic brands. Look at where we are going for the next season, styles that need reviewing, new fabrics which have arrived. Make decisions on photography direction and styling of outfits, planning and booking studios, models, locations and brand direction. Plan for events which are coming up. We like to be available to do in-house Spring launches with our retailers, it's a great opportunity to meet the Naudic fans directly.

5pm: Start answering emails from India and overseas agents. Make sure they have the answers they need to continue their work during the day.

7pm: Family time and friend time. Say hi to my friends via social media! Try to sit down to dinner with the whole family at least twice per week.

9pm: Back to the laptop for marketing and checking over any other emails from India which I need to answer straight away or leave for the next day.

10pm: Lights out and time to switch off.

For more information about Naudic showing at Mercedes-Benz Fashion Festival Brisbane be sure to visit www.mbff.com.au.

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