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From the farm to the fashion runway...

In its 140th year of fun, the Royal Queensland Show Ekka is already amping up the runway in preparation for the Natural Fibres Fashion Parades for 2017.

In its 140th year of fun, the Royal Queensland Show (Ekka) is already amping up the runway in preparation for the Natural Fibres Fashion Parades for 2017.

The iconic event will pay homage to all things natural and will celebrate Queensland-grown wool and cotton, as well as showcasing alternative fibres such as leather, bamboo and silk from August 11-20.

This year’s highly anticipated program will feature new incentives to make the show even more glamorous for its 26th year of running. Natural Fibres Fashion Parades will shine the spotlight on designers from all around Queensland whilst featuring a speaker series aimed at providing education on natural fibre fashion, a Makers Market precinct, dual runway and student fashion design display.

Stylist Laura Churchill has developed the theme ‘Back to Nature’ which was inspired by the passion that numerous fashion designers have for natural fibres.

“Queensland designers are fiercely loyal to natural fibres – particularly because of our climate - so this year’s ‘Back to Nature’ parades will be aimed at illustrating the connection between farming and fashion,” Fashion Event Director Laura Churchill said.

“We want our audiences to experience Queensland farming and then understand how our leading fashion designers interpret natural fibres into ready-to-wear designs and collections,” she said.

Not only will this year’s event display the glorious designs created by Queenslanders, but it will allow the public to learn about the production process, sustainability issues and how the designers work with natural fibres. The fashion show will be both beautiful and highly educational, which means there will be something fascinating about it for everyone.

In its 140th year of fun, the Royal Queensland Show Ekka is already amping up the runway in preparation for the Natural Fibres Fashion Parades for 2017.

Stay tuned because come May 2017, the full list of designers will be revealed.

New initiatives for this year's Natural Fibres Parades include:

• Fibre to Fashion conversation series - on four peak days of Ekka, the fashion stage will play host to a panel discussion of industry experts canvassing Queensland’s natural fibre and fabric production, sustainability issues, how designers work with natural fibres and the design process

• The Makers Market - located next to the fashion stage, this new initiative will enable Ekka visitors to shop a host of Queensland designer natural fibre fashion and accessories

• Double runway - in an Ekka first, the fashion stage will feature dual runways, offering more opportunity for those coveted front row seats

• Student design display of natural fibre fashion - a display will feature winning entries from a natural fibre design competition among students from Brisbane fashion design tertiary institutions including QUT, MSIT, Billy Blue and AICD

For more information visit www.ekka.com.au

Words: Grace Holgate

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